Terms used in Google AdSense
CTR : Your ad Click-through Rate is the number of ad clicks divided by the number of individual ad impressions. Suppose you are showing 4 AdSense ads on every page, your 1 page view is equal to 4 ad impressions.
CTR = Clicks / Ad Impressions X 100
Suppose, you get 10 clicks out of 1000 ad impressions, your CTR would be 1% (10/1000X100).
CPC : Cost-Per-Click is the revenue you earn each time a visitor clicks on your ad. CPC is usually determined by the advertisers. In some competitive niches like finance, marketing, online products etc. advertisers may be willing to pay more per click than others.
CPM: CPM means “Cost Per 1000 Impressions.”
Sometimes advertisers opt for CPM ads instead of CPC and set their price for 1000 ad impressions. And they pay each time their ads appear on any website. The first step to make money through your blog/website is to create quality articles and know your target fans. The fact that you have huge fan base on Facebook or Twitter may not necessarily help you achieve the required traffic to make good money. Human beings have so many things in common, if they visit your blog and realize that your articles do not impress they will not visit your site again.Ensure that you create appetite by writing quality articles.
In order to make your blog gain sizable fan base and traffic you should impress the few fans you have, and for sure they will refer their friends. For you to make, say $100 per day you need about 40000 page views per day; if 400 of them click on the adverts and assuming that every single click will earn you $0.2 that translates to $80.
Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day easily from 40,000 page views.
Now your total earnings per day will be $40+$80=$120 per day. These earnings depend on geographical locations and the topics on your blog.
The topics which will earn you good money include tourism, business, health and fitness,insurance,Forex, and technology but topics which involve Celebrities, poems, literature and photos fetch little.
Also concerning geographical location countries like Indonesia, China and India will never help much in terms of earnings even if the traffic is huge.
Always ensure that your articles get more traffic from countries like Canada, USA and England because advertisers from these countries pay as high as $4 per click,so if you get 100 clicks per day that’s a cool $400.
Initially it was very easy getting AdSense account but nowadays Google has become more strict.It used to take only 2 days to get approved but of late you have to wait a little bit longer as you build enough text; it can take up to 2 years.They have also ensured that people who own websites do not click on the Ads that run on their websites by introducing stiffer penalties.
Good Luck